"U.S. consumers want a tablet powered by Microsoft’s Windows Operating system, not iOS, according to new research published by Boston Consulting Group. The firm found 42% of U.S. consumers would prefer a Windows-powered tablet, while just 27% would prefer iOS on a tablet. Fewer consumers would prefer Android (20%), QNX (9%) and HP’s now deceased webOS (3%). The findings were not just limited to the United States, either. BCG found that 44% of Chinese customers prefer Windows on a tablet to iOS (34%). AllThingsD notes that the company’s findings match those published recently by Forrester Research, which concluded its results were an indication of the popularity of Microsoft’s Windows brand among consumers. Additionally, RBC Capital Markets expects Microsoft’s Windows 8 platform to own 15% of the tablet market by 2014. Microsoft showed off a batch of its first Windows 8 powered notebooks, PCs and tablets in September, but the final products are not expected to hit retail shelves until late next year."
Yeah, until you try to run Windows applications on them....
You beat me to it. Windows tablets have been failing to attract customers since 1992.LOL! so the 'consumer' wants a Windows based tablet, huh? It's not like they haven't been for sale for over 10 years already with damn near no buyers.
Must be a slow news day for pinstack...
Other things being equal, I think I would prefer a Windows tablet too.
The question is, can other things be equal??!
Q: Would you prefer a tablet running Windows or iOS
Consumer iOS? what is that? I have heard of Windows, so I must want Windows...
Q: Would you prefer an iPad or XXX (insert anyone but amazon tablet)
Consumer: iPad!
Possible that it went that way, but doubtful.
Android as an OS name is well known, and it finished third.
Well however they asked and whatever the conditions, there you have the results of that particular poll. I am sure there are countless others that will give different results.
In any case, right now, I will continue to thoroughly enjoy my Ipad, and look forward to seeing the Windows 8 tabs when they get here. They do look promising.
That's because people have actually seen Android tablets...Possible that it went that way, but doubtful.
Android as an OS name is well known, and it finished third.
You beat me to it. Windows tablets have been failing to attract customers since 1992.
1992? Have they actually had a tablet for that long?
It's not just about UI. Running a desktop operating system (be it Windows, Mac OS X, or Linux) and desktop applications requires a much more powerful CPU, better RAM and a bigger battery. That's the main problem here. It is hard to fit a desktop replacement in an iPad form factor. Even Apple couldn't do it and instead of making a miniature Mac made an oversized iPod/iPhone.I think 8 will be a big step towards that. A touch-centric UI in addition to the more traditional interface will be much better than 'oh, now the normal UI works better with touch' that 7 brought to the table. That same UI across multiple platforms will be cool too.
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