NBA to Air Live Nationwide on SIRIUS XM Radio
XM Delivers More Than 1000 Live Regular Season Games, Plus Every Game of The
NBA Playoffs and The Finals
Games Will Be Available On SIRIUS With "Best Of XM" Programming Option
NBA Season Tips Off October 28
NEW YORK, Oct. 27 /PRNewswire-FirstCall/ -- The National Basketball
Association and SIRIUS XM Radio (NASDAQ: SIRI) announced today that SIRIUS XM
will deliver live NBA games to satellite radio subscribers around the country
throughout the 2008-09 season.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20080819/NYTU044LOGO )
The NBA and satellite radio are continuing a partnership that dates back to
2003, when the NBA became the first major professional sports league to
provide live games on SIRIUS.
SIRIUS XM broadcasts more live NBA games than any other radio outlet.
Starting with the Opening Night games tomorrow, XM listeners will have access
to more than 1,000 regular season games, plus every game of the NBA Playoffs
and The Finals. For most SIRIUS listeners, select NBA games will be
available through the "Best of XM" programming package.
"Since 2003 the NBA has been one of the premier programming elements on
satellite radio," said Steve Cohen, SIRIUS XM's SVP of Sports Programming.
"The merger of SIRIUS XM gives us the opportunity to deliver NBA games to
more listeners than ever before. XM and SIRIUS subscribers from coast to
coast will have access to live NBA action every night, from the tip-off of
the regular season through every second of the playoffs."
"As the first major professional sports league to provide live games on
satellite radio, we have always embraced all forms of media to reach our
fans, wherever they may consume our game," said Danny Meiseles, Senior Vice
President, Production, Programming, and Broadcasting, NBA. "Now with NBA
games available to both XM and SIRIUS subscribers, even more fans will be
able to follow our game throughout the season."
Beginning tomorrow, XM and SIRIUS subscribers will have access to the Opening
Night tripleheader featuring the reigning NBA Champion Boston Celtics hosting
the Cleveland Cavaliers at 8:00 pm ET (XM channel 231, SIRIUS channel 215),
plus the Milwaukee Bucks @ the Chicago Bulls at 8:30 pm ET (XM channel 232,
SIRIUS channel 216) and the Portland Trailblazers @ the L.A. Lakers at 10:30
pm ET (XM channel 233, SIRIUS channel 217).
SIRIUS XM will utilize NBA team radio broadcasts to air regular season games
from every NBA team. Throughout the regular season, SIRIUS XM will, in most
cases, provide the home team's local radio broadcast. During the NBA
Playoffs and The Finals, home team, visiting team and national radio
broadcasts will be offered.
For a schedule of upcoming NBA games on XM visit
http://www.xmradio.com/. For
more information on adding "The Best of XM" channels to a SIRIUS subscription
and a schedule of NBA games on SIRIUS visit
http://www.sirius.com/.
