If you were listening to Sirius Satellite Radio's third quarter earnings call Tuesday (Nov. 1), you may have taken CEO Mel Karmazin's comment about taking out ads for Howard Stern's January arrival on Infinity radio stations at face value.
"We're even very happy to help his current employer, because we'd like to buy a whole bunch of advertising on his terrestrial radio show in November and December, and that will help their revenue as well," Karmazin said, before adding, "They haven't yet accepted it."
Asked if Infinity would accept Sirius-Stern ads, an Infinity spokesperson responded: "We have not received a commercial from Sirius to be considered for broadcast on our radio stations."
A Sirius spokesman said Karmazin, who was smiling when he made the comment, was only kidding. "He was just joshing," the spokesman said. "It was a joke." Sirius plans to aggressively market its service for the crucial holiday shopping season using TV, print, movies and other media. But a time-buy on Stern's Infinity outlets isn't part of the media mix.
After all, Sirius doesn't need to. Stern gives his future radio home a lengthy free commercial every day on his syndicated morning show.
http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1001432569
"We're even very happy to help his current employer, because we'd like to buy a whole bunch of advertising on his terrestrial radio show in November and December, and that will help their revenue as well," Karmazin said, before adding, "They haven't yet accepted it."
Asked if Infinity would accept Sirius-Stern ads, an Infinity spokesperson responded: "We have not received a commercial from Sirius to be considered for broadcast on our radio stations."
A Sirius spokesman said Karmazin, who was smiling when he made the comment, was only kidding. "He was just joshing," the spokesman said. "It was a joke." Sirius plans to aggressively market its service for the crucial holiday shopping season using TV, print, movies and other media. But a time-buy on Stern's Infinity outlets isn't part of the media mix.
After all, Sirius doesn't need to. Stern gives his future radio home a lengthy free commercial every day on his syndicated morning show.
http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1001432569
