I haven't read the article yet , but that is less than a quarter of 1% (.25%) and it says "could" which means it could be less. They will probably pick up more than that in new subs. .25% and 15% is a big difference in customers. 15% would be 2,070,000 customers that is a difference of 2033000 customers. those numbers just don't match.According to a leading analyst, "Dish could shed at least 37,000 of its 13.8 million customers this quarter." " According to the article, "Dish has opened a new service center to help counter a 15% jump in subscriber defections" and they quoted CEO Ergen saying he "wasn't as aware of the operations" as he should have been.
Like I said I haven't read the article yet but the media has been know to over estimate numbers to make an article look good.