Why don't linear news channels like CBSN launch as subchannels also?

zeebre12

SatelliteGuys Pro
Original poster
Feb 25, 2015
289
51
new york
Why don't linear streaming news channels like CBSN launch as subchannel OTA? The 3 big broadcasters NBC, ABC and ABC have launched linear streaming news channels that are exclusive to streaming. Why don't they also launch them as subchannels OTA? It seems logical as you have a linear feed ready to go already? Surely OTA is just another platform to broadcast. A subchannel called Newsnet launched in January similar to these streaming channels but OTA. Why would they not?
 
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Just where are they going to go? There is only so much space available in each market. Why would CBS want to give up ad revenue to an affiliate when they can keep it all and still cover 85%+ of the country.