AT&T Files Trademark For AT&T TV

Status
Please reply by conversation.
bluegras

bluegras

Thread Starter
SatelliteGuys Pro
Apr 18, 2008
3,308
1,096
AT&T has filed for a trademark for ‘AT&T TV’ with the U.S Patent & Trademark Office, a possible signal that the telco will eventually move away from its current TV brand names, DIRECTV and U-verse.
In its trademark application, the telco says AT&T TV would be used for “Set-top boxes; computer hardware and software used for the control of voice controlled set-top boxes; remote controls for set-top boxes.”

AT&T Files Trademark For AT&T TV - The TV Answer Man!
 
Claude Greiner

Claude Greiner

SatelliteGuys Master
Supporting Founder
Sep 8, 2003
13,225
3,773
Detroit - The Paris of the Midwest
Keep in mind they are trying to make Uverse, Directv and Directv now to have the same interface and feel.

I can see it all being rebranded Att Tv and the delivery method being satellite, fiber, copper lines or Ip.

Directv has a strong brand name.

Could be something like Comcast/xfinity

Even when Dish was talking about buying Directv 15 years ago they wanted to get rid of the dish name and go with Directv
 
C

CSM

SatelliteGuys Pro
Aug 28, 2015
1,050
229
Chesterfield, MO
Keep in mind they are trying to make Uverse, Directv and Directv now to have the same interface and feel.

I can see it all being rebranded Att Tv and the delivery method being satellite, fiber, copper lines or Ip.

Directv has a strong brand name.

Could be something like Comcast/xfinity

Even when Dish was talking about buying Directv 15 years ago they wanted to get rid of the dish name and go with Directv
Would the current channel contracts allow AT&T to rebrand DirecTV, UVerseTV and DTV NOW to AT&T TV and maybe AT&T TV NOW?
 
Techiefan

Techiefan

SatelliteGuys Pro
Feb 6, 2018
215
195
USA
Would the current channel contracts allow AT&T to rebrand DirecTV, UVerseTV and DTV NOW to AT&T TV and maybe AT&T TV NOW?
Good question, I would think it doesn't matter, the contracts are between companies and not the customer, the branding can be anything they want, just need to trademark it first. I would think there is some LLC they created long ago to house the contacts side of the house when all these mergers started, but again it doesn't matter as the parent company AT&T is in control. The networks only care about $ and the real question is does each outlet (prior company offering) have to pay per subscriber or based on an overall agreement that was struck individually back when. Complicated stuff that is all backend and not customer facing for naming of the products they are offering to the public consumer. So the name Directv and others alike will fall under one name, no different than what AT&T has done to it's wireless consumer business in the past when it was buying up other carriers. Usually brandnames are born out of focus groups or stick around due to brandname recognition which is why I question changing the name from Directv to AT&T TV but that is above my pay grade. Also we are just speculating, they might just want to reserve it for later use like a new IPTV offering in the future, maybe even rebrand Directv NOW, who knows.
 
  • Like
Reactions: Jimbo
Juan

Juan

Supporting Founder
Supporting Founder
Sep 14, 2003
28,616
6,933
Moscow Russia
Keep in mind they are trying to make Uverse, Directv and Directv now to have the same interface and feel.

I can see it all being rebranded Att Tv and the delivery method being satellite, fiber, copper lines or Ip.

Directv has a strong brand name.

Could be something like Comcast/xfinity

Even when Dish was talking about buying Directv 15 years ago they wanted to get rid of the dish name and go with Directv
They really just want to pay one software development team instead of 3
 
Jimbo

Jimbo

SatelliteGuys Master
Lifetime Supporter
Jul 14, 2005
65,235
4,989
NW Ohio - Buckeye Country
Good question, I would think it doesn't matter, the contracts are between companies and not the customer, the branding can be anything they want, just need to trademark it first. I would think there is some LLC they created long ago to house the contacts side of the house when all these mergers started, but again it doesn't matter as the parent company AT&T is in control. The networks only care about $ and the real question is does each outlet (prior company offering) have to pay per subscriber or based on an overall agreement that was struck individually back when. Complicated stuff that is all backend and not customer facing for naming of the products they are offering to the public consumer. So the name Directv and others alike will fall under one name, no different than what AT&T has done to it's wireless consumer business in the past when it was buying up other carriers. Usually brandnames are born out of focus groups or stick around due to brandname recognition which is why I question changing the name from Directv to AT&T TV but that is above my pay grade. Also we are just speculating, they might just want to reserve it for later use like a new IPTV offering in the future, maybe even rebrand Directv NOW, who knows.
I could see it being changed to something like Directv brought to you by AT&T or AT&T Directv .... down the road.
 
Don in CT

Don in CT

SatelliteGuys Master
Pub Member / Supporter
Dec 4, 2013
8,986
10,484
Central CT
Good question, I would think it doesn't matter, the contracts are between companies and not the customer, the branding can be anything they want, just need to trademark it first. I would think there is some LLC they created long ago to house the contacts side of the house when all these mergers started, but again it doesn't matter as the parent company AT&T is in control. The networks only care about $ and the real question is does each outlet (prior company offering) have to pay per subscriber or based on an overall agreement that was struck individually back when. Complicated stuff that is all backend and not customer facing for naming of the products they are offering to the public consumer. So the name Directv and others alike will fall under one name, no different than what AT&T has done to it's wireless consumer business in the past when it was buying up other carriers. Usually brandnames are born out of focus groups or stick around due to brandname recognition which is why I question changing the name from Directv to AT&T TV but that is above my pay grade. Also we are just speculating, they might just want to reserve it for later use like a new IPTV offering in the future, maybe even rebrand Directv NOW, who knows.
Well isn't the current AT&T still technically SBC.
 
Techiefan

Techiefan

SatelliteGuys Pro
Feb 6, 2018
215
195
USA
Well isn't the current AT&T still technically SBC.
yup, so AT&T was the better of the two name brands hence SBC became AT&T and possibly soon DirecTV becomes AT&T TV or some new platform we are not privy of yet.
 
TheRatPatrol

TheRatPatrol

SatelliteGuys Pro
Nov 1, 2004
458
156
AT&T TV is too much of a mouthful. Directv is easier and faster to say. :)
 
Jimbo

Jimbo

SatelliteGuys Master
Lifetime Supporter
Jul 14, 2005
65,235
4,989
NW Ohio - Buckeye Country
So have they changed their minds about getting rid of UVerseTV and just UVerseTV is becoming AT&T TV but not DirecTV and DirecTV Now?
Uverse TV is still being sold in specific areas and you request it.
I think the majority of times when people call att for TV, they end up getting D*
 
M

MitchDeerfield

SatelliteGuys Pro
Feb 1, 2016
898
508
Florida
So have they changed their minds about getting rid of UVerseTV and just UVerseTV is becoming AT&T TV but not DirecTV and DirecTV Now?
The Uverse Internet service has already been renamed AT&T Internet. Uverse will be transitioned to At&T TV after they change and improve the IPTV platform, which could be a couple of years from now. DirecTV is a valuable trade name for their satellite TV service and won't be discarded like Uverse.
 
C

CSM

SatelliteGuys Pro
Aug 28, 2015
1,050
229
Chesterfield, MO
The Uverse Internet service has already been renamed AT&T Internet. Uverse will be transitioned to At&T TV after they change and improve the IPTV platform, which could be a couple of years from now. DirecTV is a valuable trade name for their satellite TV service and won't be discarded like Uverse.
Is that improving managed IPTV or just transitioning managed IPTV to OTT? If its managed IPTV how will they improve it? Will it be built off of the DirecTV platform using the DTV NOW interface and the merging of the DTV and UVerseTV channel line-ups? Also the DTV NOW name being changed to AT&T TV?
 
Don in CT

Don in CT

SatelliteGuys Master
Pub Member / Supporter
Dec 4, 2013
8,986
10,484
Central CT
Is that improving managed IPTV or just transitioning managed IPTV to OTT? If its managed IPTV how will they improve it? Will it be built off of the DirecTV platform using the DTV NOW interface and the merging of the DTV and UVerseTV channel line-ups? Also the DTV NOW name being changed to AT&T TV?
Why put money into marketing DTV Now only to change the name a year later. Seems like a stupid move and shooting themselves in the foot.
 
Status
Please reply by conversation.

Similar threads

C
Replies
19
Views
1K
NashGuy
N
nelson61
Replies
87
Views
8K
HoTat2
H
armymp30
  • Locked
Replies
1
Views
1K
Scott Greczkowski
Scott Greczkowski

Users Who Are Viewing This Thread (Total: 0, Members: 0, Guests: 0)

Latest posts

Top