Found a 32" Panasonic online at some off beat NYC store. They had it $140 cheaper then HH Gregg. Went to look at it at Gregg just because no one else carried it our area and I wanted to see its picture. I had a copy of the website price, the salesman took it to the manager, they came back and knocked off $129. Even though I had to pay sales tax, I didn't have to pay freight. I bought it even though I did not intend to buy from them. Just saw the same TV on Amazon for $439, I got it at Gregg for $320. Yes it is like buying a car. Also goes to show the mark up on some items. They would not have sold it to me at a loss unless they thought I'd buy the warranty, which I did not.