I know this has been touched on in other threads but I think as a customer we should be more vocal about the price for the season. $219 for the season for NFL Sunday Ticket. StarChoice has it for 99.96+tax for the season. what a difference in price. with the recent pressure about the "HD tax" on the NFL Sunday Ticket which resulted in it being lowered by $51 dollars, why not start pressuring them about the price of the package all together. I have been in rounds with DirecTV for two weeks about it via e mail and on the phone. when I expressed my indifference about charging so much via email, DirecTV ended up calling me about 4 times in the past week wanting to discuss this issue. I finally took a moment and called the CSR back concerning this. DirecTV augured that the price was fair, when I mention that Canada can get the same package for over half price less, she said it had to be the difference between the currency. I told her that when that price was converted into US dollars, it was still cheaper actually around $85 or so in US currency. well this didn't stop her from giving me excuses about the price. I like being more than fair with people and I think it's about time we demand them to be more than fair to the customers. so please contact them via email, letter or phone and let them know it needs to come down or boycott the NFL Sunday Ticket altogether until they do. be nice about and don't get ugly just stand your ground. get your friends and neighbors involved and even start an online petition if need be.