I think that this is the start of things to come. I mean, it's obvious that WWE is trying to bypass cable completely by offering the WWE network. I don't have cable anymore, but even if I did, why the hell would I pay $50+ for a PPV when I can get it for $9.99 through the network?
I bet by 2016 WWE is going to be a nearly internet exclusive entity, and I welcome that day. I suppose they'll still have shows like Raw/Smackdown on regular TV, but I bet many other providers will ditch their PPVs, and I don't think the audience would complain much. The WWE audience is the prime "tech" audience, with WWE shows constantly topping social media whenever it is on. Getting the WWE app(s) to work won't be hard for the majority of the audience, as nearly everyone has a Roku, Xbox, PS3, Smart TV, etc nowadays. And I know that with the $9.99/month/PPV price that I'll finally be watching every monthly PPV, as opposed to just holding out for the "Original 4" (Royal Rumble, Wrestlemania, SummerSlam, Survivor Series.) Oh, and that MASSIVE back catalog of WWE/WCW/ECW PPVs is pretty sweet too, although I wouldn't be too shocked if the infamous "Over the Edge" PPV is now available there..