What's fishy to me is how little fanfare there is around this launch. Wouldn't having legit licensing deals in place with dozens of content providers cost in the millions, if not tens of millions, of dollars? (especially with unrestricted DVR functions). If you Google this service, the only thing that comes up is the Cord Cutters News article and articles on the provider's own blog (and places to download the app). If you were to spend so much to set up a service of this nature, wouldn't you have a better PR/marketing campaign in place to announce the launch. Even a "soft launch" wouldn't receive this small amount of coverage in the online media, which seems eager to post anything related to cord cutting these days, given how clickbait-worthy such articles can be. I know self-publishing authors who will put more effort into promoting a $10 eBook on the best hiking trails in the county. Either these licensing deals aren't legit or this owner is the worst businessman in the industry. Either way this service won't be around long.