I finally got the new remote for my ATV4K (half price at BB due to rewards), and it is definitely miles better than the previous one or any of the IR remotes I've tried. I had actually purchased a 2021 ATV4K when it was on sale for Prime Day, but I decided not to open it until I tried the new remote with my old ATV. While the new remote is a huge improvement, I don't think it is enough to convince me to get ATVs for all my TVs. If I hadn't already gone with the NVIDIA Shield, it would be a no-brainer, but the Shield is good enough to make the upgrade (in my mind) to the ATV worth the expense. The both have small annoyances that I can/could live with. I'll be returning the new ATV4K, but it would be my choice if I was looking for a streaming device platform and wanted a high-end experience.