I was offered the HBO for life promo by customer loyalty or retention back then. They gave it to me on two of my accounts and they told me that it was as long as I stayed with DISH. For $10.00 a month I jumped on it . I don’t expect them to ever offer this again , even if they do get HBO back on DISH, which at this time it looks like it will never make a return.Back when all the talk here started about the $10 HBO "for life" promotion, Dish did not immediately release any kind of statement to disavow that, or dissuade us of that belief, either. So, if nothing else, Dish was certainly willing to take advantage of customers' perception that the $10 HBO deal was "for life." DIRT was a lot more active here in those days. So, if Dish wanted us to know that the promotion was not "for life" don't you think they could have instructed DIRT to post a carefully-worded reply to any thread about the $10 HBO "for life" promotion, to correct the misinformation? For that matter, how many members here signed up for that promotion through DIRT? Did any DIRT member ever say anything in any of those private conversations to correct the perception that the deal was "for life"?