I'm currently a Directv customer. I've been looking at Voom because of the HD content and have been looking to possibly switch. I called Directv's customer retention just to see what kind of deal they could get me on an HD receiver. Was told that $349 was their best deal. I even told them that I was thinking of switching to Voom and the lady I was talking to told me that Directv doesn't consider Voom a competitor because all Voom has is HD and no regular channels. I guess she hasn't been paying attention. I almost fell out of my chair when she said that to me.