Back in 1992 a company called Ryobi had the best cordless drill on the market. They had the top rated 12v (most power -- longest lasting battery). Dewalt wanted them out of the market so they went to both Lowe's and Home Depot and not only offered to front their endcaps for their respective power tool departments but they also offered to front 30 percent of all frontage in the department. That meant that each store would get thousands of dollars of fronted equipment to sell that payment would not be due to much further down the road then normal. Only catch, the Ryobi would have to be taken off the shelf.
In 1987 M$ offered to front (free product for 6 months - then due) 25% of productivity area in most brick and motar stores. (EB, Babbages, Walden Software, etc.) Only catch is Word Perfect and Lotus 123 would have to be turned sideways (companys pay alot for the front of software -- that is their advertising)
1998, John Deere enters into a 3 year agreement with Home Depot to sell riding lawnmowers providing 75% of frontage in riding mower department. Toro lasted 2 years with Lowe's and now John Deere has moved in there.
Guys, this is how business is done. The reason the BD crowd is doing this and the HD-DVD crowd is not is because the BD crowd is making money and is spending money to make more. The HD-DVD camp keeps lowering prices in hopes to upset BDs current run with the discs sales apple cart but it has not worked. BD discs sales continue to lead HD-DVD discs sales even with lower cost HD-DVD players and 5 to1 new title releases. The BD crowd is playing this just like the VHS crowd played their hand.
The products might change but the way of doing business and getting ahead does not. You get the lion's share of support, grease the right hands and continue to improve your product. Eventually you win.